The Buckhead Area Transportation Management Association (BATMA) is on a roll these days.

According to BATMA Executive Director Denise Starling, Buckhead residents can expect to see the BUC (Buckhead Uptown Connection shuttle bus system) not only continue its scheduled routes, but also add programs, thanks to continued federal and local funding.

Two of the new BATMA initiatives are the Go Green and Commute Green Challenge, which kicked off May 1 and will continue through the smog season to Sept. 30, and the Little Bucs Adventure Shuttle.

The Go Green and Commute Clean Challenge is designed to reward Buckhead’s greenest commuters, employers and property managers whose green actions improve traffic and air quality in the community.

Each time a commuter car-pools, van-pools, takes transit, teleworks, walks or bicycles to work, he or she earns points. Each month, four randomly selected winners will receive an environmentally friendly prize package valued at $50. In October, Buckhead’s greenest commuter can choose among three grand prize packages: an eco-vacation to Costa Rica, an Energy Star appliance package or six months of groceries from Whole Foods Market.

Employers will compete in three categories: best single program, such as a telework program; best overall program; and best new program. Buildings earn points based on their operations and maintenance policies, commuter participation rates, and on-site events and amenities.

Those interested in participating in the challenge can log on to to get details and sign up.

The Little Bucs Adventure Shuttle is focused toward children and stay-at-home moms to cultivate children as future transit riders and reach out to residents. Once a month, the shuttle will run from Buckhead communities to places of interest for kids, such as the zoo and museums.

BATMA is expecting $154,000 in federal stimulus funding to go with 80 percent of its funding from the Buckhead Community Improvement District. All rides on BUC are free.

— John Schaffner