Following a year of research and development, Atlanta-based parents Amy and Todd Cameron along with Jennifer and Tony Tiberia have released their first children’s safety product called arm.ID.illo bandz.  The product named for the small animal born wearing a natural suit of armor and known as a symbol of safety, is a bright orange silicone bracelet perforated with holes down the center which comes packaged with a series of numbered “pupz,” or buttons.  The pupz are easily popped into place to display a phone number to reunite a child with parents or a caregiver in the unfortunate event he or she becomes lost. Parents are able to easily switch out the numbered pupz at any time based on who the child is with, so the child can be located in a matter of minutes with just one quick phone call. Unlike other child identification products on the market, arm.ID.illo bandz are waterproof, reusable and, most importantly, easily identifiable. www.armidillobandz.com.

The Intown Academy, Atlanta’s newest true community-based public charter school, has named Dr. Ron Boykins as principal. After receiving his Doctorate from the University of Arizona, Boykins was named Headmaster of the Greenforest Christian Academy in Decatur. Under his leadership, the school was named the National Institute of Independent Education “School of the Year.” He was also  principal of E. W. Oliver Elementary School in Clayton County for more than a decade. The Intown Academy will be located at the C.W. Hill Building, 386 Pine St. in Atlanta.  School opens on August 9, and parents can call (404) 270-9788 for enrollment information, or visit the web site at www.intownacademy.org.

Brahmin, the luxury New England handbag company, has opened its first retail store outside the Northeast on the ground floor of Lenox Square in Buckhead. Check out the company’s Facebook fan page for more information.

Beehive Boutique has moved from Buckhead to its new home at 1250 Caroline Street in the Edgewood Retail District. The 2,600 square foot space has a new look, new designers and four new owners – Malene Davis, Brandi Barnes, Preeti Ayyangar and Kanani Whack. Like its former location, the boutique will feature handmade and designed clothing, accessories and more. www.beehiveco-op.com/Atlanta.

Atlanta Heights Charter School, a new tuition-free public charter school, will open to students in grades K-5.  The school will be housed in a brand new facility, located on Martin Luther King Jr. Dr. at Adamsville Place. The 44,620-square-foot, one-story building will feature 31 classrooms, including those for art and music, a full gym/cafeteria, well-equipped media center and a designated parent room. The surrounding campus will feature a large outdoor recreation area, adjoining playground, a paved play area, a spacious parking lot and attractive landscaping.  The school will open with capacity to serve approximately 400 K-5 students and will add one grade per year through the 8th grade, eventually serving more than 700 students. Student applications are being accepted on a first come, first serve basis. www.AtlantaHeightsCharterSchool.org.

Southeast Mortgage announces the hiring of Georgia Association of Mortgage Professionals President J.D. Crowe as vice president. As one of the highest producing mortgage loan originators in Georgia and the chief executive of its leading trade organization, Crowe is well respected as an industry advocate.

Mayors by Birks, a leading luxury brand and retailer of fine jewelry, timepieces and gifts, has moved from Two Buckhead Plaza to its new home in the Saks Fifth Avenue wing of Phipps Plaza. www.mayors.com.

PrimeLending, a national mortgage lender with over 168 branches in 32 states, has opened its new Atlanta branch. The office is located in the Vinings Jubilee Shopping Center at 4300 Paces Ferry Road, Suite 333. Angeline M. Butler is the new branch manager, and brings 14 years of experience in the mortgage lending business. www.PrimeLending.com.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.