The Streets of Buckhead development has a new name.

San Diego-based firm OliverMcMillan plans to rebrand the project as “Buckhead Atlanta,” according to several online reports.

OliverMcMillan finalized its purchase of the development earlier this month. The company announced the name change at the International Council of Shopping Centers Conference in Las Vegas, according to the reports. OliverMcMillan has yet to make a formal announcement.

The project was originally a vision of Ben Carter Properties, which sought to create a premier shopping district like Los Angeles’ famous Rodeo Drive in the heart of Buckhead.

The recession caused the development to stall, and in 2010, investors in The Streets of Buckhead forced developer Ben Carter out of the $1.5 billion project.

Joe Earle

Joe Earle is Editor-at-Large. He has more than 30-years of experience with daily newspapers, including the Atlanta Journal-Constitution and was Managing Editor of Reporter Newspapers.