Sandy Springs City Council is considering a video project called “Windows into Sandy Springs” that will add video production to the city’s communication apparatus. But not all the council members are convinced the project is worth the $140,215 price tag.
Ed Shoucair, a partner with the Collaborative, the company holding the city’s communications contract, presented the plan at the council’s July 12 work session. Shoucair presented it as part of a $189,515 project that would include producing a communications plan and hiring art consultant services for the communication department.
The “windows” project would produce videos for the city’s website that address questions asked by residents and video portraits of Sandy Springs residents, businesses and people, according to the company’s presentation. It would require hiring a full-time staff person for $125,215 for one year and purchasing $15,000 worth of video production and editing equipment.
City Councilman Chip Collins asked why the city wouldn’t get this service out of its current communications contract. The contract is worth $594,413, according to City Manager John McDonough.
“We’re living in an age where a 13-year-old on his Facebook page can communicate to 1,000 people,” Collins said.
City Councilwoman Dianne Fries said it would be easier to get a person to watch a video presentation of something.
“I like the idea of a new innovative way to get information out to the community,” she said.