By Collin Kelley
With the lingering uncertainty in the economy, many homebuyers and current owners homeowners are playing it safe when it comes to renovation projects.
One of the most expensive projects can be flooring. For the moment, the days of expensive hardwoods and carpet are on hold in favor of rejuvenating existing flooring.
Michael Purser, owner of The Rosebud Company (, said with a slowdown in construction of new homes, people are staying in their current homes and doing small renovation projects instead.
“People who were thinking of moving to a larger home or downsizing are now looking at what they have and thinking of ways to make it look better,” Purser said.
Rosebud’s main business right now is recoating hardwood floors. Tired, lifeless and worn floors get a new lease on life for a fraction of what it would take to refinish them, Purser said.
The days of the home being filled with dust or vapors during a sanding or varnishing project are gone with the procedure that Rosebud uses. Not only is it environmentally responsible, but it’s clean and finished in a matter of hours.
“Technology has changed so we can give hardwood floors a thorough cleaning and polishing,” Purser said. “It’s amazing how they look.”
Rosebud is known across the country for its expertise in restoration, having worked on historic projects like Montpelier, the home of James and Dolly Madison and Atlanta’s own Rhodes Hall.
Chris Leonard, owner of Reliable Floor Company (404-892-7588), agreed that homeowners are keeping what they have when it comes to flooring. He noted that the trend toward having dark stained floors has moved back to lighter shades.
“Wood flooring is very light in color these days,” Leonard said. “It’s a cyclical thing and has come back into style.”
As for carpet, Leonard said those who want it mainly want it in bedrooms only for the warmth. Laminate flooring continues to be an inexpensive way to spruce up a space and the new composites look like real hardwood and are have a higher quality.
Dean Howell at MODA Floors & Interiors ( at 1417 Chattahoochee Ave. agrees that people are feeling more confident about investing in their existing homes. “Literally half our current business is from customers who are remodeling,” Howell said.
Since people are deciding to stay in their current homes, Howell said they are being more bold and playful with their flooring choices. “Five years ago, homeowners were conservative about colors and styles because they were remodeling to sell, but now people are fixing it the way they want it.”
Howell said those choosing carpet want patterns and wider plank for hardwood floors. He said there’s also been an explosion of color and style in tile. “ We can’t keep glass and mosaic on the showroom floor,” Howell said.