The City of Atlanta’s recycling program is managed by the Department of Public Works and serves 95,000 households. The new 96-gallon recycling carts will replace residents’ current 18-gallon recycling bins, allowing for more recyclables to be collected. About 30,000 residents already have carts.
Currently, city of Atlanta residents generate 96,000 tons of trash annually, which costs the city $7 million a year to dispose of in landfills. City of Atlanta residents recycle only 12,000 tons annually, which leaves significant room for improvement. In addition to the environmental benefits, diverting recyclables from landfills produces revenue for the City at a rate of $30 per ton.
The push for expanded recycling will be led by a partnership among the City of Atlanta’s Mayor’s Office of Sustainability, Department of Public Works and the Curbside Value Partnership (CVP), which has been enlisted to help develop and measure an education campaign designed to educate and encourage residents about the best use of the new carts.
CVP is a national, invitation-only program designed to help communities grow their curbside programs through education. Since 2005, CVP has partnered with 30 communities and four states to develop, execute and measure highly effective education campaigns.