To the editor:
I know the city of Sandy Springs has tried to block the new electronic billboards via legal action. The new signs (esp. at I-285/Northside Drive, at 60 feet high) will expose neighborhoods to visual pollution, once the leaves fall, to a degree unprecedented in a residential neighborhood.
Does the city have a way to regulate the lumen output of these signs at night, when measured in the nearby residences?
A second approach is to rely on the marketplace to fight this new “plague” on our backyards. I would urge citizens to boycott any product, business or service advertised on these signs. I would urge any businesses to shun dealing with the advertising firms promoting the use of these billboards.
When they cannot pay the electrical bills, maybe they will “go dark.”