250px-MellowlogoBy Dan Whisenhunt

Many people assume that the shuttered Mellow Mushroom site at 6218 Roswell Road in Sandy Springs was the first store the company opened.

Actually it’s the second, but it opened in 1974, the same year the company opened its first store on Spring Street in Atlanta. There are now more than 100 Mellow Mushroom franchise stores around the country. The Sandy Springs location will be the scene of the company’s 40th anniversary celebrations.

“Definitely a lot of people view that as the original,” said Annica Kreider, Mellow Mushroom’s vice president of brand development. “It’s a neat little place. There’s history there. It is still decorated as a Mellow Mushroom.”

The company is well-known for its counter-culture motif, one that celebrates and pokes fun at the psychedelic aesthetic of the 60s and 70s.

The city of Sandy Springs recently bought the property for $400,000 to redevelop as part of its downtown revitalization project, an effort that will reshape the area of the city just north of I-285. As part of the agreement, the company will get to use the location through January 2014 for several events commemorating the company’s anniversary.

Read the rest of the story at the Reporter Newspapers website.


Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.