Comcast has re-launched  Internet Essentials, a broadband adoption initiative for low-income families, in Atlanta. Mayor Kasim Reed, former Indianapolis Colts head coach Tony Dungy, Comcast Executive Vice President David L. Cohen and civic and community leaders announced in a ceremony this morning that 14,000 families in Atlanta had enrolled in Internet Essentials since it began 22 months ago. Nearly a million have enrolled nationwide.

“Internet access is critical to everything from education to workforce development,” Reed said. “In partnership with Comcast, we are working to increase digital literacy throughout metro Atlanta and ensure every student and their family has the opportunity to gain access to the vast resources provided by the Internet.”

Dungy, the national spokesman for Internet Essentials, also announced the Dungy Family Foundation will donate financial support to pay for a full year of Internet Essentials service for 30 eligible families served by the Centers of Hope in Atlanta.

“Compared to a year ago, we have more than doubled the number of families here in metro Atlanta who are now able to complete school assignments, access government resources, apply for jobs and scholarships and pay bills at home,” Cohen said. “With the unwavering support of schools, community organizations, legislators and other partners in Atlanta and nationwide, our Internet Essentials program has been making demonstrable progress in closing the digital divide.”

Comcast hosted a series of local events today to create further awareness of Internet Essentials, as well as educate and engage civic and community leaders around the issue of digital adoption and literacy. Kicking off with a digital literacy round table at the Latin American Association and benefit for Sequoyah Middle School, community leaders and Comcast executives partnered with the Urban League of Greater Atlanta, Ron Clark Academy and Centers of Hope for local events and grant presentations throughout the day.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.