brandChoose ATL, a community-driven campaign to brand the city of Atlanta as a digital hub, officially launched today.

The goal of Choose ATL is to define Atlanta as the ideal place for residents to learn and grow, find work they love or start a business. The new website at extolls the virtues of the city, including its reputation for being “start-up friendly” as well as being home to small businesses that became big business like Coca-Cola and Home Depot.

The website also offers information for those who are looking to relocate to Atlanta, clearly delineating Intown neighborhoods, schools and universities, and even a section for foodies. There’s also a social media hashtag campaign encouraging Twitter, Instagram and Facebook users to mark their photos of the city with #chooseatl.

The Choose ATL board is composed of various influencers and thought leaders from Atlanta’s top businesses, professional organizations, start-ups and local governments including Turner Broadcasting, MailChimp, Nebo Agency, Dragon Army and more.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.