*The city of Sandy Springs lists insurance services separately, but for this business license chart is it has been included in the Finance and Insurance category. The city also has a BLPF category, which is incorporated into the Professional, Scientific and Technical Services category.

More than 1,300 new businesses were licensed last year in Sandy Springs, Brookhaven and Dunwoody, according to data supplied by the cities.

New 2013 businesses ranged from I Love Hello Kitty in Dunwoody to Smash, a Brookhaven restaurant, to Blu Gorilla, a catering company in Sandy Springs. “It’s just a silly name off a key chain,” is how Mass Loallinoni, owner of Blu Gorilla, described his corporate moniker, which he said he copied from a bauble he bought at a gas station.

Sandy Springs issued 711 new business licenses in 2013, the most of the three cities. That was 47 more than Sandy Springs had issued in 2012, when it licensed 664 new businesses.

The number of new business licenses issued in Dunwoody dropped in 2013, down from 367. Brookhaven reported it issued 308 new business licenses in 2013, its first year of operations as a city.

To get a snapshot of the kind of businesses expanding in our communities, Reporter Newspapers took the city reports and organized them by business type, according to their North American Industry Classification numbers, or NAICS numbers.

The numbering system was developed by the federal government, and is the standard system used by federal agencies in classifying business establishments for the purpose of collecting, analyzing and publishing statistical data related to the U.S. business economy, according to the U.S. Census Bureau.

According to the NAICS numbers, the most popular new businesses in Sandy Springs and Dunwoody in 2013 offered professional, scientific and technical services. In Brookhaven, the largest number of new permits, by just a single permit, were issued to businesses categorized as “other services.”

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