Those of a certain age or who have lived in Atlanta for many years will fondly recall WebVan, the grocery delivery service that seemed like such a promising idea. It flamed out in less than three years, going bankrupt in 2001. Smaller companies – Zifty and Grab A Buggy to name two – have filled the void, but San Francisco-based Instacart is hoping you’ll give up pushing the cart through the supermarket and use your laptop or smartphone instead.

Instacart will deliver groceries from Kroger and Costco (you don’t have to be a member) and plans to add additional stores in the coming weeks (in San Francisco, Whole Foods is part of the service). Unlike some services, perishable goods like produce and dairy will be available for delivery.

The delivery area is currently north of I-20, including Old Fourth Ward, Downtown, Virginia-Highland, Decatur, Midtown and Buckhead and Brookhaven. Outside the perimeter service will be added soon.

So how much does it cost? Delivery is free for your first order. After that, it’s $3.99 for two hour delivery and $5.99 for one hour if you spend $35 or more, and $7.99 for two hours and $9.99 for one hour for under $35.

For more information, visit and enter your zip code to see if your neighborhood is in the service area.


Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.