The campaign, called “The Legend Lives On,” includes a block party, gala celebration event, “Fox in the Box” educational partnership with the Savannah College of Art and Design (SCAD), a national contest to find the theatre’s biggest fan, a special Coca-Cola Summer Film Festival event, and a lineup of performances including memory-making shows from Atlanta-native Jeff Foxworthy and “One More For The Fans,” a musical tribute to Lynyrd Skynyrd. The band was instrumental in the “Save the Fox” campaign, performing a 1976 benefit concert, which turned into the classic live album “One More From The Road.”
By 1974, the Fox Theatre had fallen into a state of disrepair far from its Shriners mosque beginnings and movie palace glory days. When news of impending demolition came to light, the mayor’s office, citizens, students, and local businesses fought to save the legendary landmark, and the “Save the Fox” campaign was born.
The turnaround was monumental. Over the next several years, the Fox Theatre transformed into a living museum and began steps toward the non-profit that it is today. The venue now hosts more than 300 events and welcomes upwards of 600,000 fans through its doors each year.
The Fox Theatre’s CEO Allan Vella said, “First and foremost, the Fox wants to thank Atlanta for their efforts in saving this landmark. Without your efforts in our rebirth 40 years ago, we wouldn’t be where we are today. In fact, we wouldn’t be here period.”
For more about the upcoming anniversary events, visit foxtheatre.org/thelegend