An illustration of part of the future redevelopment currently known as City Center.
An illustration of part of the future redevelopment currently known as City Center.

Sandy Springs’ massive City Center redevelopment and the downtown district it hopes to inspire are getting a new name and logo that will be unveiled in a Sept. 20 public ceremony. The new name remains a secret until then.

As part of the ceremony, residents are invited to bring a jar of soil from their neighborhood to mix into the construction site’s dirt, to symbolize the creation of “everyone’s neighborhood,” as the city puts it.

“This project is a defining one for the city,” said Mayor Rusty Paul in a press release. “We wanted to create a name and brand that connects with the strong sense of place and pride we have for the entire Sandy Springs community, while at the same time, creating a brand reflective of the shared ownership within this specific area.”

The $220 million, public-private redevelopment targets the area where Roswell Road intersects with Johnson Ferry Road and Mount Vernon Highway. It will include a new City Hall, apartments, commercial space, and concert and theater halls.

The unveiling of the new name and logo are slated for 5 p.m. on Sept. 20 at the construction site, with entrance via Mount Vernon. The ceremony immediately follows the closing of the annual Sandy Springs Festival on nearby Heritage Green.