Courtesy Big Bethel AME

The historic Big Bethel AME Church on Auburn Avenue – home to the iconic “Jesus Saves” sign – is launching a $120 million redevelopment project in partnership with the Benoit Group and Russell New Urban, according to the Saporta Report.

The project – to be built in four phases over four years – will include the rehabilitation of Bethel Towers, the building of a parking deck with up to 850 spaces, the development of a mixed-use 1,000-bed student housing complex with 30,000 square feet of retail, and the refurbishment of the church’s administrative offices along Auburn Avenue.


Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.