A rendering of the Atlanta Dairies project on Memorial Drive. (Courtesy Paces Properties)
A rendering of the Atlanta Dairies project on Memorial Drive. (Courtesy Paces Properties)

Paces Properties has begun leasing space at its Atlanta Dairies project on Memorial Drive in Reynoldstown.

Located just off the Atlanta Beltline at 777 Memorial Drive, the Atlanta Dairies redevelopment will transform the historic dairy into a mixed-use development with a focus on regional, specialty retailers, services and restaurants.

Some of the features: a barbecue restaurant, a retro-modern, roadside diner with skyline views, and a trading company featuring uncommon goods by Southern artisans. There will also be a mid-sized music venue along with more intimate performing spaces, a bookstore with cafe and “The Yard,”  a central greenspace for relaxing and events.

Dairies will also offer 40,000 square feet of office space in a “sky campus” setting with views of Downtown on one side, and green space and hammocks on the other, all connected by a network of catwalks original to the Dairies structure. Parking will encompass a mix of surface, street, and deck access, plus ample bike parking.

Future phases will also bring 315 new luxury apartments to the Dairies property, with a mix of studios, one and two-bedroom rental units.

The art deco facade and historic Atlanta Dairies sign will be incorporated into the redevelopment. (Photo by Isadora Pennington)

Paces Properties, which developed Krog Street Market in Inman Park, said it will also preserve the former dairy cooperative’s industrial character, including the retention of original elements such as catwalks, loading docks, concrete structures, the iconic milk carton sign and art deco facade, which will be carefully restored and integrated into the new development.

“After our success with Krog Street Market, we purchased the Atlanta Dairies property in December of 2014 and looked to spearhead another urban renewal project that focused more on live music and entertainment. Since that purchase, some of the city’s most iconic music venues have either been sold or are experiencing turmoil,” said David Cochran, President + CEO of Paces Properties, in a media release. “Dairies is coming together at the right time and can possibly fill that void or become a new home to one of the displaced venues. Ultimately, we envision Dairies to be an authentic gathering place where guests can come for a meal, stick around for drinks and games or enjoy live music and events – again and again. A community hub.”

For more information, visit atlantadairies.com.

 

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.