Two hotels and more than 500 housing units are proposed in two major mixed-use redevelopments at the Concourse Center and on Pill Hill next to MARTA’s Medical Center station.
The massive redevelopments would expand two existing Sandy Springs complexes: Perimeter Center’s Concourse, home to the landmark skyscrapers known as the King and Queen; and the Peachtree Dunwoody Pavilion office park. They would line Peachtree-Dunwoody Road flanking I-285 with new hotels and retail space.
The Concourse plan, according to a fact sheet from co-developer Regent Partners, calls for a 5-story, 125-room boutique hotel; a 5-story, 270-unit “high-end” apartment building atop a “concrete podium”; and 24,500 square feet of restaurant and retail space in three buildings, including a “chef-driven…flagship” restaurant. The development would happen near the intersection of Peachtree-Dunwoody and Hammond Drive.
The Pavilion plan, according to preliminary drawings filed with the city, brings big additions to the 20-acre site at 5775 Peachtree-Dunwoody between Lake Hearn Drive and the MARTA station. It proposes a 170-room hotel and retail space fronting on Peachtree-Dunwoody; a 5-story, 250-unit multifamily housing complex; an 8-story, 200,000-square-foot office building atop three levels of parking; a 6-level parking deck; and new restaurant and retail buildings around a pond on the site.
The Pavilion site dates to the 1970s and consists of four office buildings, one of which, containing mostly medical offices, would be demolished for the retail component, according to developer representative Scott Bryant. He said no decision has been made on whether the housing would be retail or ownership.
The developer, going by TSO PDP LP, bought the property last year and believes it’s a “prime candidate for a focus on urbanization” like the rest of the Perimeter Center area, Bryant said. That includes possibly tying directly into the MARTA station with a pedestrian bridge.
“When this was originally built, they just popped buildings down and the rest was just paved. MARTA was an afterthought,” Bryant said. “We want to take advantage of the site in a way that’s responsible. We just think mixed-use…makes sense.”
The $90 million Concourse project could start construction late this year or in early 2017, according to the fact sheet from co-developers Regent Partners and Building and Land Technology. According to the fact sheet, “The new development’s layout will be notable for its ‘pedestrian-first’ design: buildings will be connected by alleyways and courtyards, enabling visitors to stroll the grounds without having to negotiate automobile traffic.”
Built between 1984 and 1991, the Concourse complex already features more than 2 million square feet of office space and a large Westin hotel. The original zoning of the site allows for a four-story office building in the area of the proposed mixed-use project, according to John Bell of Regent Partners. That unbuilt office building would have been a “mirror image” of an existing office structure adjacent to the redevelopment site, he said.
The Concourse and Pavilion plans are the latest entries in a trend of huge mixed-use proposals for Perimeter Center, including the Dunwoody Crown Towers, 1117 Perimeter Center West and a project near the North Springs MARTA station. The burst of big plans has drawn skepticism from some experts who say many of the office towers won’t be built due to insufficient demand.