Courtesy Midtown Alliance
Courtesy Midtown Alliance

The Midtown Development Review Committee (MDRC) got its first look Tuesday at a proposed hotel project next door to the Fox Theatre.

Noble Investment Group is proposing the 18-story hotel at the southwest corner of Peachtree Street and Ponce de Leon Avenue. The development would consist of approx. 238 hotel rooms, a public parking garage with approximately 250 spaces, and ground-floor restaurant/retail space with a second floor bar area and a small terrace at 640 Peachtree Street.

The design concept presented by the architect, TVS Design, was preliminary and the committee challenged the team to respect the project’s unique location within one of Atlanta’s most historic intersections. The applicant was asked to continue to develop the concept and present a more detailed set of elevations at a subsequent meeting.


Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.