North American Properties (NAP) and local branding firm Imbibe have unveiled a new video showing a reimagined Colony Square in Midtown.
Describing the new look as “urbane” in a media statement, NAP also announced that it has enlisted New York City-based Beyer Blinder Belle in collaboration with Atlanta-based Lord Aeck Sargent as the architectural design team to revamp the 46-year-old mixed use property at the corner of Peachtree and 14th streets.
The new look – which can be seen in more detail in the video below – reinvents the retail center, offering an indoor/outdoor space with terraces, lush landscaping, restaurant patios spilling into common areas and prominent access to retail shops.
“We are seeing a global resurgence of public squares,” said Fred Kent, founder and president of Project for Public Spaces and advisor to NAP. “Colony Square will become a sophisticated business, residential and cultural hotspot that, like all great squares, is alive with street-level energy and activity.”
“The renewal of Colony Square represents an extraordinary opportunity to create a charismatic and welcoming public place at the heart of a growing neighborhood, on the corner of ‘Main and Main’ Atlanta,” said Richard Metsky, partner at Beyer Blinder Belle. “The design concept supports the ongoing transformation of Midtown into a vibrant commercial, retail, residential and cultural district.”
According to Metsky, a central challenge is to soften the hard edges and seemingly impenetrable buildings that make circulation through the complex difficult. The strategy is to dissolve the barriers between Colony Square and the adjacent community by creating visual connections – from the outside in and inside out – that will reinforce connectivity and promote an engaging pedestrian experience.
Lord Aeck Sargent will collaborate with Beyer Blinder Belle to bring local expertise and historical perspective to the project.
“Colony Square’s mid-century modern architecture is an important contribution to the real estate history of Atlanta and the Southeast,” said Jack Pyburn, principal and director of the Historic Preservation practice area at Lord Aeck Sargent. “NAP’s commitment to Colony Square is an opportunity to build on the special qualities of the complex to create an exceptional central gathering glace for the surrounding community.”
New branding will be revealed during the next Atlanta Streets Alive event put on by the Atlanta Bicycle Coalition on June 12.
“Currently, people describe Colony Square with words like ‘boring,’ ‘lots of concrete’ and ‘dated,’” said Ben Friedman, founder of Imbibe. “The brand we’ve built reflects Colony Square’s dynamic future – a 24/7 foodie and shopping mecca activated with events, retailers, restaurants and cultural experiences.”