A rendering of the new interior of Peachtree Center.
A rendering of the new interior of Peachtree Center.

Later this year, Peachtree Center will undergo a redesign to attract additional retailers to the property. The renovation of the John Portman-designed mixed-use development will reflect the transformation of the Downtown community that is being driven by tech-related business and a renewed interest in living in the city center.

Commercial real estate services firm CBRE has announced that vice president of retail services Amy Fingerhut and retail assistant Sara Pepper will help lead the retail transformation of Peachtree Center.

“The idea is to reimagine the space available and create life and energy in the heart of Downtown,” said Fingerhut. “With the area’s 12,000 hotel rooms, large volume of office space and major attractions such as the CNN Center, Georgia Aquarium, College Football Hall of Fame and more, the foot traffic near Peachtree Center will support the environment we are creating. Peachtree Center has the potential to become a destination at every hour of every day, and we want to realize that vision with our leasing approach.”

A rendering of the courtyard area of Peachtree Center.

Banyan Street Capital is exploring new retail amenities for Peachtree Center, and have already introduced a weekly outdoor market and three new restaurants that opened at the development in 2015.

“Downtown Atlanta is teeming with office workers and new residents, causing an enormous demand for retail in the submarket,” said Marti Blackstock of Banyan Street Capital. “We want to contribute to the area’s evolution by establishing a new standard for shopping, dining and more at Peachtree Center, cementing it as a one-stop shop for office workers, native Atlantans and visitors every day of the week.”

For more information on Peachtree Center, visit peachtreecenter.com.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.