The Fox Theatre has announced it will take over the former Churchill Grounds Jazz Cafe space in the northwest corner of the building and transform it into a “premium guest lounge.” This will the most significant expansion of The Fox since it opened in 1929, according to a media release from the theatre.
The 10,000 square-feet event space, set to open late 2017, will become an “exclusive environment for theatre patrons to enjoy” with two rooftop bars, private restrooms, concierge guest services and parking. The premium lounge will be membership-based with general admission ticketing upgrade opportunities. Guests may access the lounge before and after events, as well as during intermission.
“We saw an opportunity to enhance our offerings and create the most memorable experience possible for our guests,” said Fox Theatre President and CEO, Allan C. Vella. “Atlanta’s entertainment landscape is ever-changing, and we are in a unique position to further the Fox’s physical and cultural footprint with this exciting addition.”
Guest access to the premium space will be available through annual membership holders, as well as ticket upgrades at specific performances as inventory permits. Details, including rates, for memberships and ticket upgrades are in early planning stages and will available to purchase beginning in January 2017.
Additional announcements regarding the naming of the premium lounge, groundbreaking and construction plans are forthcoming.