A rendering of the planned Alliance Theatre renovation. (Courtesy Woodruff Arts Center)

The Woodruff Arts Center’s Transformation Campaign has finished with a flourish, surpassing its original $100 million goal by $10 million. The Woodruff is home to The Alliance Theatre, the Atlanta Symphony Orchestra and the High Museum of Art.

Three major gifts helped put the Campaign over the top:

* The Coca-Cola Company made a multi-million dollar donation to support the renovation of The Alliance Theatre, one of the primary goals of the campaign. In recognition, the Alliance’s main stage will be named The Coca-Cola Stage at The Alliance Theatre when the renovated theater opens in the fall of 2018.

* The City of Atlanta made a $1 million contribution.

* As previously announced, The Delta Air Lines Foundation pledged $2.5 million to the Atlanta Symphony Orchestra’s Musicians’ Endowment Fund, helping the Orchestra reach an ambitious $25 million goal to permanently endow 11 musician positions. To recognize the gift, the Principal Tuba Chair will be endowed and named the Delta Air Lines Chair.

The Woodruff campaign focused on three areas: endowment funding, capital improvements – primarily for the Alliance Theatre renovation —and funding for expanded family-oriented programming and greater activation of the Arts Center’s campus.

“The success of our Campaign speaks volumes about the generosity of our donors and the importance of the arts to our community,” said Doug Hertz, chairman of the Woodruff Arts Center Board of Trustees. “On behalf of everyone who worked on this campaign, I want to say ‘Thank You’ to our donors for everything they have done.” Anne Cox Chambers served as honorary chair of the Transformation Campaign and Mr. Hertz as the Campaign chair.

Leading donors (over $1 million) included the Robert W. Woodruff Foundation, the Lettie Pate Evans Foundation, Anne Cox Chambers, the James M. Cox Foundation, The Coca-Cola Company, Delta Air Lines, the Kendeda Fund, the Zeist Foundation, the UPS Foundation, the Abraham J. and Phyllis Katz Foundation, The Marcus Foundation, the City of Atlanta, Connie and Merrell Calhoun, Sally and Carl Gable, Nancy and Holcombe T. Green, Joy and Tony Greene, Lila and Doug Hertz, Sarah and Jim Kennedy, Lucy and Gary Lee, Marianna and Solon Patterson, Wilbur and Hilda Glenn Family Foundation, Carla and Leonard Wood and the estate of Betty Holland.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.

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