A rendering of the new signage on State Farm Arena.

For the past 20 years, Philips Arena, named after the electronic/tech giant, has been the home of the Atlanta Hawks and countless concerts. But you’ll soon be calling it by another name.

The Hawks and insurance company State Farm formally announced today that the 21,000-seat Downtown venue, which is currently undergoing major renovations, will be called State Farm Arena in a 20-year naming rights deal.

State Farm Arena will open its doors following the completion of the $192.5 million-dollar renovation in time to celebrate the team’s 50th year in Atlanta in October. The transformed arena will feature the third-largest center-hung scoreboard in the NBA and most immersive video experience, new sightlines with 360-degree concourses and new seating and first-of-its-kind in-venue entertainment options with Topgolf Swing Suites,  Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the signature Hawks Bar, the NBA’s first courtside bar. State Farm Arena will also follow Mercedes-Benz Stadium by cutting the price of food and beverages with  12 popular food and beverage items priced at $5 or less.

Along with the Hawks, upcoming concerts at State Farm Arena include Drake, Elton John, Justin Timberlake, P!nk, Shawn Mendes and Carrie Underwood.

Fans will get their first opportunity to enter the new State Farm Arena on Saturday, Oct. 20 with the “Welcome to the Neighborhood” Open House Party, a free, public event inviting fans to experience the new venue

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.