The old Coca-Cola sign is coming down to make way for an upgraded LED version.

The old sign is prepared for dismantling. (Photo by Yong Myoung)

Coca-Cola is giving its signature sign atop the Olympia Building (Walgreens) at Five Points in Downtown a technological upgrade. The neon sign is currently shrouded in scaffolding before its dismantled to make way for a “new-and-improved successor” that will be in place by January, according to Coke.
The circular sign – which spans 33 feet in diameter – has served as a cultural landmark for both the city and Coca-Cola since 2003. It overlooks the spot where the first Coca-Cola was served at Jacob’s Pharmacy in 1886, and sits just behind Woodruff Park, named for the company’s longest-standing leader, Robert Woodruff.
The new sign will be lit 24 hours a day and have LED bulbs there are lighter, more durable, more energy-efficient and eco-friendly.  In addition, a full-color, interactive digital display will replace the current lighted message board beneath the Coca-Cola disc. Coke has had a similar sign in Downtown since 1932, starting just up the street at Margaret Mitchell Square.
Read more about the upgrade at this link.

Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.