The Metro Atlanta Chamber’s ChooseATL initiative – designed to attract and retain Gen Z and millennial workers and entrepreneurs to the city – has unveiled a new website and programming with the message “come for the hustle, stay for the culture.”

“Five years ago, metro Atlanta was attracting fewer millennials than our peer cities. Businesses, talent acquisition leaders, culture creators, civic leaders and young professionals responded to this challenge through ChooseATL. Today, we’re taking it to the next level,” said Deisha Barnett, chief brand and communications officer at the Metro Atlanta Chamber and ChooseATL, in a media statement. “We have spent months assessing past efforts and studying millennials and Gen Z. Now, we’re ready to launch new ideas to convince young people from all backgrounds that Atlanta is where you can make a mark at work and in the community – no cap.”

AccordingU.S. Census data shows only 10% of Americans changed residences from 2018 to 2019 – the lowest moving rate on record, creating a unique challenge for cities working to attract talent. At the same time, millennials and Gen Z are the most mobile age groups, willing to relocate in pursuit of opportunities.

“Atlanta is the place to be for young professionals. There is so much opportunity to make an impact, both in your career and in the community,” said Alaysia Brown, new Atlanta resident and marketing associate at Endeavor Atlanta. “I moved to Atlanta from Baton Rouge, Louisiana, and the city welcomed me with open arms. Friends turned into family almost in an instant. I couldn’t imagine starting my career anywhere else.”

ChooseATL will work with community partners, business leaders and influencers to launch new initiatives in 2020 highlighting Atlanta’s careers, community and culture. Examples include:

  • A new and improved website that features diverse faces, inclusive technology and tools that allow users to easily switch between career-focused and culture-related content with the click of a button;
  • On-campus activations that help college students locally and across the U.S. discover what sets Atlanta apart from other markets as a place to “adult” in a career and all aspects of life;
  • An expanded ChooseATL Interns After 5 initiative giving interns from Atlanta-based companies opportunities to get to know our region through six immersive, culturally rich experiences that deepen their connection with Atlanta.

The new is now live with a “Clock In” interface that helps users explore available jobs and internships, cost of living, regional networking events and testimonials from successful Atlantans.

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Collin Kelley

Collin Kelley has been the editor of Atlanta Intown for two decades and has been a journalist and freelance writer for 35 years. He’s also an award-winning poet and novelist.