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Connect with metro Atlanta’s most intentional audience
Rough Draft is metro Atlanta’s leading hyperlocal media organization, reaching engaged, affluent, and influential audiences in the region’s most dynamic neighborhoods. For almost three decades, we have delivered non-sensational, high-quality journalism across print and digital to more than half a million households every month.
For more information about advertising in our print publications and digital properties, please email us.
Print Advertising
Our premium print products are delivered via direct mail to homes, ensuring they are read and shared. Papers are also available at leading businesses like Whole Foods, VinoTeca, Goldberg’s, Manuel’s Tavern, and 3 Parks Wine.
Reporter Newspapers
Reporter Newspapers (circ: 58,000) are published monthly in Sandy Springs, Buckhead, Dunwoody, and Brookhaven.
These papers are delivered to homes in 30305, 30318, 30319, 30326, 30327, 30328, 30338, 30342, and 30350.
Atlanta Intown
Atlanta Intown (circ: 27,000) is published monthly and distributed to homes and businesses across the city’s intown neighborhoods, including Ansley Park, Candler Park, Druid Hills, Inman Park, Midtown, Morningside, Virginia-Highland, and more.
These papers are delivered to homes in 30306, 30307, and 30309.
Additional copies are available at businesses in these neighborhoods, as well as adjacent communities like Decatur and Downtown Atlanta.
Digital Display Advertising
Our online hub, RoughDraftAtlanta.com, features daily news from each community and PDF replicas of print editions.
The site is uncluttered and free of programmatic advertising. It features high-impact branding opportunities for local businesses and sponsored content opportunities.
We sell digital display ads on a share of voice model in 10% increments.
Email Newsletters
Newsletters provide daily engagement with readers, and we deliver more than 1.4 million emails every month.
Rough Draft is our daily, morning newsletter that goes to more than 51k subscribers across metro Atlanta.
We also have Silver Streak (Seniors), Sketchbook (Art) Side Dish (Food), Scene (Film), Stacks (Books), and Y’alla (Jewish Community).
There are display, text, and sponsored content options available for email. Read about Rough Draft newsletter sponsorships here.
Sponsored Content
Sponsored Content (also called Branded Content, Promoted Content, Thought Leadership, or Advertorial) is an effective branding and engagement vehicle for businesses and organizations that want to share their unique story.
Based on a needs assessment, a Rough Draft Atlanta content strategist will work with you to craft a content plan that highlights the areas of your business you want to showcase. You’ll work with our professional writers to ensure that content is high quality and you’ll approve everything before it’s published on our site.
Sponsored content appears on our homepage for a month and can also be promoted through our email newsletters and on social media. The stories will live in our archives forever, providing continued SEO benefits.
Contact us today to learn more about one of our Sponsored Content packages.
Marketplace (Classifieds)
For information on our Marketplace platform, please click here.
Advertising Specifications
Print Advertising Specs
| PRINT AD SIZE | INCHES (WIDTH x HEIGHT) |
|---|---|
| Full Page | 10 x 12.5 |
| Junior Page | 10 x 8.25 |
| 1/2 Page – Vertical | 4.94 x 12.5 |
| 1/2 Page – Horizontal | 10 x 6.185 |
| 1/3 Page – Vertical | 4.94 x 8.28 |
| 1/3 Page – Horizontal | 7.47 x 6.185 |
| 1/4 Page – Vertical | 4.94 x 6.185 |
| 1/6 Page – Horizontal | 4.94 x 4.08 |
| Front Page Banner (Reporter Newspapers ) | 10 x 1.5 |
| Front Page Banner (Atlanta Intown) | 5.8 x 2 |
| Front Page Top Right Corner | 3.76 x 2.25 |
Digital Advertising Specs
| DIGITAL AD UNIT | PIXELS (WIDTH X HEIGHT) | NEWSLETTERS |
|---|---|---|
| Top of the Page Leaderboard (Desktop, above header) | 970 x 250 | |
| Middle of the Page Leaderboard (Desktop, in-article) | 728 x 90 Limit the amount of text for max impact | |
| Tower (Desktop & Mobile) | 300 x 600 | |
| Box (Desktop & Mobile) | 300 x 250 limit the amount of text for max impact | |
| Email Display | 800 x 500 or 970 x 250 | Limit 2 per email |
| Rough Draft Text Ad (Example here) | 40 words (max) | Limit 2 per email |
| Sponsored Story (Example here) | 75-90 words (max) 40 character headline Photo: 800 x 600 | Limit 1 per email |
| Job Listing | 250 characters max |
Print Circulation & Distribution
| PUBLICATION | MONTHLY CIRCULATION |
| Reporter Newspapers – Sandy Springs – Buckhead – Dunwoody – Brookhaven | 58,000 22,000 (30327, 30328, 30342, 30350) 16,000 (30305) 10,000 (30338, 30350) 10,000 (30319, 30324) |
| Atlanta Intown | 27,000 (30306, 30307, 30308, 30309, 30312) |
| Silver Streak | 10,000 |
| TOTAL | 95,000 |
Advertising Deadlines: Reporter Newspapers
| ISSUE | SPACE RESERVATION | MATERIALS | PUBLICATION | NOTES |
|---|---|---|---|---|
| March 2024 | FEB. 19 | FEB. 23 | FEB. 28 | |
| April 2024 | MARCH 25 | MARCH 29 | APRIL 3 | Later than usual |
| May 2024 | APRIL 22 | APRIL 26 | MAY 1 | |
| June 2024 | MAY 20 | MAY 24 | MAY 29 | |
| July 2024 | JUNE 10 | JUNE 14 | JUNE 19 | Earlier than usual |
| August 2024 | JULY 22 | JULY 26 | JULY 31 | |
| September 2024 | AUG. 19 | AUG. 23 | AUG. 28 | |
| October 2024 | SEPT. 16 | SEPT. 20 | SEPT. 25 | |
| November 2024 | OCT. 21 | OCT. 25 | OCT 30 | |
| December 2024 | NOV. 18 | NOV. 22 | NOV. 27 |
Advertising Deadlines: Atlanta Intown
| ISSUE | SPACE RESERVATION | MATERIALS | PUBLICATION | NOTES |
|---|---|---|---|---|
| April | MARCH 18 | MARCH 22 | MARCH 27 | Later than ususal |
| May | APRIL 15 | APRIL 19 | APRIL 24 | |
| June | MAY 13 | MAY 17 | MAY 22 | Later than usual |
| July | JUNE 17 | JUNE 21 | JUNE 26 | Later than usual |
| August | JULY 15 | JULY 19 | JULY 24 | |
| September | AUG. 12 | AUG. 16 | AUG. 21 | |
| October | SEPT. 9 | SEPT. 13 | SEPT. 18 | |
| November | OCT. 14 | OCT. 18 | OCT. 23 | |
| December | NOV. 11 | NOV. 15 | NOV. 20 |
Editorial Calendar – 2024
| MONTH | SPECIAL ISSUE | ATLANTA INTOWN | REPORTER NEWSPAPERS |
|---|---|---|---|
| February 2024 | Camp Pages | YES | YES |
| March 2024 | Camp Pages | YES | YES |
| April 2024 | Camp Pages Travel | Get Out of Town Druid Hills Tour of Homes | YES | YES |
| May 2024 | Camp Pages NARI | YES | YES |
| June 2024 | Travel | Get Out of Town Mid-Year Real Estate Update | YES | YES |
| July 2024 | Pets & Their People ——- Dunwoody 4th of July Parade | YES | YES YES |
| August 2024 | Travel | Get Out of Town | YES | YES |
| September 2024 | Education | Back to school | YES | YES |
| October 2024 | Travel | Get Out of Town | YES | YES |
| November 2024 | |||
| December 2024 | |||
| January 2025 | 20 Under 20| Education | YES | YES |
In Good Company
By advertising in our publications, your brand will be alongside some of Atlanta’s most prestigious companies.
Testimonials
Media Kit
Click above to download our media kit.
