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$200K Cherry Blossom Festival marketing was done without bid

Discover DeKalb’s marketing of Brookhaven’s Cherry Blossom Festival was done by a firm selected with “no rhyme or reason” rather than a competitive bid, a spokesperson for the agency said. The campaign included paid “digital influencers” whose track record of effectiveness is unclear. Discover DeKalb is collecting nearly $4 million in hotel/motel taxes in 2017, […]