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Making Sense of Social: Hype at SXSW

By Brigette Flood The buzz pours out of the SXSW Interactive conference every March, and this year’s big winner of hipster/geek mindshare hails from the hardware category. Although the conference is less of a launch pad for new start-ups than it was previously, it’s definitely the cultural epicenter of the digital ecosystem. Innovative behemoth Google […]